Ben Gutkin is the vice president of marketing for Warm Thoughts Communications.  Formerly a Fortune 100 marketing executive, Ben is an online expert who has advised dozens of the nation’s leading heating oil, HVAC and energy companies to improve their web presence, search capabilities and return on investment.  He has launched dozens of websites and SEO/SEM campaigns across the energy industry.  He is a founding member of the Online Marketing Council and judges the annual Caples Awards in New York City, a worldwide competition to determine the year’s best direct response advertising.

Program Description:

Successful fuel companies are generating more than 60% of their new business from their websites. And they’re not using a “nice” site and a Google AdWords campaign to do it.

Join web and energy industry guru Ben Gutkin of Warm Thoughts as he provides an in-depth look into winning big in the world of online marketing.  Over the past several years, Ben has spear-headed the industry’s most successful SEO and SEM campaigns, generating over 85,000 leads. 

You’ll:

• Learn the universal strategies for lead-generation and how they apply to the energy industry and to your business. 
• Learn the difference between a “pretender” online marketing campaign and a “contending” one. 
• Gain insights into how to leverage SEO for your company so that more prospects find you and “convert” into actual leads. 
• Get the insider’s look into how Pay Per Click and display advertising works in the energy space, and the ways to build a campaign that is guaranteed to generate results.